The International Dental Show (IDS) in Cologne, Germany is the most important trade fair in the dental industry with thousands of people observing the latest dental innovations from all over the world. Myofunctional Research Co. (MRC) has been a regular presence at the trade fair since 1997 and the company's presence has grown since then, eventually becoming the largest Australian exhibitor at the event in 2015. At the 2017 event, MRC plans to showcase its latest appliances and innovations and to further build its worldwide network of contacts.